maken-ds

Tutu.ru

Mar 2024 — Apr 2026 (2 years 2 months)

Oct 2025 — Apr 2026 (7 months)

Scaled design system adoption from 50% to 100% across all teams, achieving full company-wide migration.
Boosted median DS component coverage in products from 20–40% to 90%.
Architected and prepared the design system for White Label, successfully migrating 2 active products to a new brand in just 3 months instead of the projected 9 (1 month for DS preparation, 2 months for product support leading up to production).
Established a product-led development cycle for the DS, introducing regular feedback collection, issue prioritization, hypothesis testing, and release-driven validation.
Launched a semi-annual deep-dive interview cycle with all designers and developers following a drop in quarterly NPS (Google Forms) survey scores.
Doubled Google survey completion rates by reducing the number of questions and refining wording, leveraging insights gained from the semi-annual interviews.
Introduced the OKR framework for the DS and aligned roadmap prioritization with key metrics - placed a strong focus on low-scoring onboarding and daily usage metrics, while deprioritizing high-scoring support tasks.
Drove daily usage scores up from 8.0 to 9.4 and onboarding scores from 7.4 to 8.7 within 6 months.

Rebuilt the color system architecture (Core + Semantic), simplifying the token structure for scalability and maintainability.
Designed mode logic for a multi-brand scenario (White Label), without rebuilding components when launching a new style.
Optimized the token pipeline (JSON export to repository) and the modes system in Figma and at a conceptual level.
Developed 3 Figma plugins to automate routine tasks (JS/TS, AI-assisted development).
Reworked the export/storage architecture for icons and logos with integration into the development repository.
Designed and developed DS components for React / Swift / Compose.
Conducted design reviews for product and DS designers, and also handled hiring, onboarding, and development of 2 designers.
Built internal AI-assisted tools and my own website using vibe coding.

Mar 2024 — Oct 2025 (1 year 8 months)

Designed design system components for multiple platforms (React / Swift / Compose) (b2c).
Provided continuous support for design system users, consulting them on all related issues.
Drove design system adoption across products by demonstrating real value rather than relying on top-down directives.
Completely rebuilt the color palette (Core and Semantic levels), simplifying the token structure to keep the system logical and scalable.
Conducted design reviews for product designers and design system specialists.

Apr 2023 — Feb 2024 (11 months)

Designed mobile design system components (React Native) (b2b).
Authored comprehensive guidelines and technical documentation.
Conducted design reviews of product designers' mockups for compliance with system standards.
Provided ongoing support for design system users, consulting them on all related questions.
Established user communication processes, organizing internal meetups, training sessions, workshops, and other collaboration formats.

Nov 2021 — Mar 2023 (1 year 5 months)

Designed design system components for Web (b2b+b2c).
Authored comprehensive guidelines and technical documentation.
Conducted design reviews of product designers' mockups for compliance with system standards.
Provided ongoing support for design system users, consulting them on all related questions.
Drove design system adoption across products by demonstrating real value rather than relying on top-down directives.

Nov 2021 — Mar 2023 (1 year 5 months)